Nordic E trade AB
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Nordic E trade AB - overview
Established
2006
Location
Stockholm, -, Sweden
Primary Industry
Retail
About
Nordic E-trade AB, based in Sweden, operates as a digital platform specializing in the customized production of wallpapers, canvases, and posters, tailored to individual customer specifications. Founded in 2006, Nordic E-trade AB is headquartered in Stockholm, Sweden. The company focuses on the design and production of bespoke wall decor, leveraging customer-uploaded images for personalization. Niklas Lagander is the founder, while Alexandra Wahlqvist serves as the CEO.
In March 2021, the company was acquired by Altor, which supports group companies with capital and expertise, enhancing operational capabilities. The company has completed one deal to date, with the latest transaction occurring in March 2021. Nordic E-trade AB, through its brand Photowall, specializes in the customized production of wallpapers, canvases, and posters based on individual customer specifications. The offerings allow customers to create personalized wall art using their own images, catering to a diverse clientele that includes homeowners, interior designers, and businesses.
Photowall's services extend across Europe and North America, focusing on quality and customization to meet the unique decorative needs of each customer. In 2022, Nordic E-trade AB reported a revenue of USD 33. 92 mn and an EBITDA of USD 9. 23 mn, driven by its direct-to-consumer model that allows customers to personalize wall art online.
This model emphasizes competitive pricing and customer satisfaction through timely delivery and a money-back guarantee. Following its acquisition in March 2021, Nordic E-trade AB intends to leverage Altor's support for further expansion and product development. While specific new products have not been detailed, the company is exploring avenues for enhancing its offerings. Additionally, the firm is looking to expand its market presence beyond Europe and North America, though specific timelines and targeted regions have not been disclosed.
The collaboration with Altor aims to provide the necessary capital and expertise to support these growth initiatives.
Current Investors
Altor
Primary Industry
Retail
Sub Industries
Home Improvement & DIY
Website
www.photowall.se
Verticals
E-commerce, Manufacturing
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Nordic E trade AB - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | Nordic E trade AB | - |
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